A note from our Founder.
AVRY JAMES began with a simple belief: fashion should feel like power.
What started as a personal journey became a mission — to design for women becoming their highest selves: confident, evolving, and intentional.
We don’t follow seasons or trends. We create when the piece is ready — when every detail, cut, and fit is just right. Guided by instinct, refined by your feedback. That’s how we make clothing that feels as good as it looks — made to last, made to mean something.
At our core, we design for every woman. Our inclusive size range isn’t an add-on — it’s the standard. Because confidence doesn’t come in one shape.
AVRY JAMES isn’t just about what you wear.
It’s about how it makes you feel.
Thank you for being here. I am so grateful to share this journey with you.
With Love,
Melanie