Designed in Melbourne, AVRY JAMES was inspired by Founder Melanie's love for lasting, luxury fashion and classic silhouettes. She dreamed of building a brand with a purpose; to help women feel their most beautiful, most authentic and most confident. Through creating a collection of timeless garments, AVRY JAMES was born to help serve as the foundation of any wardrobe.
Our colour palette has been carefully considered to tie in seamlessly with existing favourites, and always remains in style. We focus on quality and premium fabrics to ensure each design can be worn for many years to come, and to minimise our impact on people and our planet.
With empowerment and timelessness underpinning our designs, quality and accessible luxury as our belief pillars, we promise to stay true to our vision and our principles.
While it has only just begun, we are honoured to be on this journey together and we hope you love AVRY JAMES as much as we do.